International Wine Marketing
The Wine Marketing Advanced training course equips participants with advanced skills and knowledge to become qualified Export Managers and Marketing Managers in the wine industry.
Course objectives
The key topics covered by the course concern wine marketing and brand enhancement. The course also provides a detailed study on the most important International wine markets – the developed markets as well as the emerging ones – focusing on the individual national wine regulations and the various commercial strategies. To be a preofessional in the wine industry, you need to gain accurate, detailed knowledge and solid technical skills. The course participants have the opportunity to improve their skills and knowledge through wine tours and wine tasting – scheduled during the course.
Who is the course for?
The course is aimed at University graduates, business owners and high school graduates – with at least three years of professional experience in the wine industry – interested in acquiring greater skills to become leaders in the flourishing wine business. Admission to the course also requires excellent knowledge of the English language.
Career opportunities
The Italian wine export industry is experiencing significant growth with a consequent increase in demand for qualified export and marketing managers. This represents a great opportunity for those who can apply their expertise and passion to the world of wine and showcase their ability to manage relationships at an international level.
Wine marketing
Course outline
Thanks to the collaboration between Wine School Italia and WineJob – a leading specialist wine recruitment agency – the course has been expressely designed to cover specific topics based on today’s enterprise business needs.
Wine branding
A company’s brand represents its identity, its history, its values and mission, its territory and its image.
Recent studies show that a company’s brand is one of the main factors influencing the purchase and product evaluation. The result is an ever-increasing attention to brand enhancement, even by traditional companies such as wine companies.
By focusing on this concept, the course provides participants with the necessary tools to work independently on the creation of a brand and the development of its awareness.
Pricing and product positioning
Price represents one of the most important elements of marketing and for this reason a section will be entirely dedicated to exploring this topic in depth.
You will develop skills on price definition strategies, product positioning, profit, preparation and management of price lists at national and international level, sales conditions, payment terms, etc. Practical exercises are included in the lessons to reinforce theories and consolidate learning.
Communication, promotion and advertising
The ability to communicate and promote wine is an essential skill for any Export Manager. For this reason, part of the course is dedicated to all aspects of wine communication and the art of conveying both rationale and emotion—ranging from traditional methods to the latest digital technologies.
International markets and commercial strategies
A large part of the course will focus on studying international wine markets. Specific sessions are dedicated to exploring the most important global wine markets – the established markets as well as the growing ones – focusing on the relevance and methods of wine consumption, the local policies, the commercial and export rules and all the marketing strategies. research, development and management of customers, importers and distributors.
The topic will be illustrated exclusively by business operators and experts, precious witnesses of valuable first-hand experience in the field.
Soft skills training
Part of the course is dedicated to developing the skills necessary to complete the Marketing and Export Manager profile. Through lessons and practical exercises, students will increase their individual analytical ability, work on relational skills, prepare and deliver company presentations and improve their public speaking ability.
Wine marketing
Practical course information
Certificate
At the end of the course, students who have attended at least 80% of the scheduled hours and have presented their end-of-course project – if required – will receive a Certificate of Attendance.
Admission requirements and Enrolment information
Knowledge of English at least B2 level.
A good level of English (at least B2) is essential for the course. The course has a limited number of places and includes an orientation and selection interview arranged by WineJob, in order to assess whether the candidate’s objectives align with those of the course. To begin the online enrolment process, request information by filling out the form.
Request information
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